EMERGING AND FRONTIER MARKETS REPRESENT 

THE OPPORTUNITY OF THE CENTURY 

We are living in the era of sustainable businesses

WHY?

CUSTOMERS

DEMAND IT

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Consumers are more demanding and more discerning.

Values and sustainability increasingly drive their choice.

FUTURE GROWTH

COMPELS IT ​

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Changes in population growth have shifted consumer purchasing power distribution.

To remain competitive, businesses must realign strategies to tap into new markets.

OPERATIONAL ABILITIES

RELY ON IT​

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Environmental resource constraints challenge business to adopt new sustainable models.

Organizations must evolve to reduce finite resources in their value chains.

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Investment into long term innovation, sustainable practices and strategic entry into new markets, enables organizations to thrive.

IT'S YOUR OPPORTUNITY TO WIN

4-5%

GDP growth in Africa per year for the next 2 years.

67%

of 217 global companies across 45 countries have indicated entering emerging markets is a priority.3

73%

of millennials would buy a product or service based on the companies values/ impact on society.

71%

of businesses say they are already planning how they will engage with the SDGs. 4

The pioneers who successfully break into frontier and emerging markets have an opportunity to shape sustainable growth and create significant social impact for local populations.