EMERGING AND FRONTIER MARKETS REPRESENT
THE OPPORTUNITY OF THE CENTURY
We are living in the era of sustainable businesses
Consumers are more demanding and more discerning.
Values and sustainability increasingly drive their choice.
Changes in population growth have shifted consumer purchasing power distribution.
To remain competitive, businesses must realign strategies to tap into new markets.
RELY ON IT
Environmental resource constraints challenge business to adopt new sustainable models.
Organizations must evolve to reduce finite resources in their value chains.
Investment into long term innovation, sustainable practices and strategic entry into new markets, enables organizations to thrive.
IT'S YOUR OPPORTUNITY TO WIN
GDP growth in Africa per year for the next 2 years.
of 217 global companies across 45 countries have indicated entering emerging markets is a priority.3
of millennials would buy a product or service based on the companies values/ impact on society.
of businesses say they are already planning how they will engage with the SDGs. 4