EMERGING AND FRONTIER MARKETS REPRESENT 

THE OPPORTUNITY OF THE CENTURY 

We are living in the era of sustainable businesses

WHY?

CUSTOMERS

DEMAND IT

Consumers are more demanding and more discerning.


Values and sustainability increasingly drive their choice.

FUTURE GROWTH

COMPELS IT ​

Changes in population growth have shifted consumer purchasing power distribution.

 

To remain competitive, businesses must realign strategies to tap into new markets.

OPERATIONAL ABILITIES

RELY ON IT​

Environmental resource constraints challenge business to adopt new sustainable models.

 

Organizations must evolve to reduce finite resources in their value chains.

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Investment into long term innovation, sustainable practices and strategic entry into new markets, enables organizations to thrive.

IT'S YOUR OPPORTUNITY TO WIN

4-5%

GDP growth in Africa per year for the next 2 years.

67%

of 217 global companies across 45 countries have indicated entering emerging markets is a priority.3

73%

of millennials would buy a product or service based on the companies values/ impact on society.

71%

of businesses say they are already planning how they will engage with the SDGs. 4

The pioneers who successfully break into frontier and emerging markets have an opportunity to shape sustainable growth and create significant social impact for local populations.

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